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Fundraising Management Concentration

Fundraising Management Concentration

Organizations require a variety of funding streams to insure cash flow and avoid reliance on any one particular source. The staff and board must develop a long-term strategy to expand funding sources and maintain relationships with current donors. This concentration area provides in-depth knowledge and skills related to the role of fundraising within a nonprofit organization, the development and implementation of a fundraising plan, and the management of the fundraising operation. This concentration area expands on the exploration of various sources of funds, including foundations and corporations, government entities, and individuals. Students learn strategies for identifying potential donors, relationship-building, and growing donor relationships over time.

History and Infrastructure of Philanthropy 
4 classes 
Course #4580

This course examines the history of U.S. philanthropic tradition in the United States, the role of philanthropy in the nonprofit sector, and the growth of philanthropic institutions. Laws and regulations pertinent to philanthropy and charitable giving are also explored.

Sought Learning Outcomes:

  • Describe the historical development of philanthropy and fundraising in the United States
  • Discuss the various types of philanthropic organizations, their structures and missions
  • Understand the rudiments of philanthropic and fundraising initiatives.

Individual and Institutional Donor Cultivation 
7 classes 
Course # 4581

This course explores the fundraising process in-depth, including annual giving programs, major gift awards, planned giving, and capital campaigns. The cultivation of foundation, corporate, and individual donors will be presented in detail. Fundraising, strategic planning, and building donor relationships will also be addressed.

Sought Learning Outcomes:

  • Apply skills to identify, cultivate, and solicit funding sources
  • Utilize skills to develop and sustain relationships with foundations
  • Identify appropriate granting foundations, corporations, and other funding opportunities
  • Use marketing and public relations techniques effectively
  • Discuss the ethical context of fundraising

Entrepreneurial and Earned Income 
4 classes 
Course #4582

The financial health of many nonprofit organizations depends on the ability of organizational leaders to be creative in their approach to generating resources. One way to supplement the contributions from donors, foundations and corporations, and other funding sources is to create sources of entrepreneurial and earned income. Such initiatives need to be explored by organizational leaders with staff, and proposed to members of the board. Skills needed to generate this type of income for nonprofit organizations will be discussed along with ideas on how to generate earned income.

Sought Learning Outcomes:

  • Understand the rudiments of fee-for-service and how nonprofit organizations start a business
  • Recognize funding streams appropriate to an organization’s mission
  • Examine income-producing possibilities for organizations
  • Understand regulatory and legal issues regarding entrepreneurial and earned income
  • Become more familiar with marketing and small business development

Grantwriting for Nonprofit Organizations* 
6 classes 
Course #4583

Every year hundreds of foundations, corporations, and government agencies have millions of dollars available to be distributed to nonprofit organizations. To access these funds, fundraising professionals must know how to write and submit grants. Grantwriting is a competitive process that requires knowledge of the politics of grantwriting, the art of grantwriting, and the mechanics of grantwriting. In this course, students learn how to identify potential funding resources, how to satisfy the needs of grantors, and how to write winning grants.

Sought Learning Outcomes:

  • Have knowledge of the application and grant review process
  • Understand the concepts of relationshipbuilding with potential grantors
  • Understand the importance of grant-seeking research
  • Explain the differences between private and government funding
  • Know the parts of a grant and how to write a grant
  • Know what grant reviewers look for in a grant

*This course is offered in the Fundraising Management, Human Services Administration, and Jewish Communal Services concentrations.