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Personal Branding

Personal Branding

Tuesday, January 10, 2017 - 6:00 pm to 8:30 pm


Meets Tuesdays from 6:00 pm to 8:30 pm
January 10, 17, and 24, 2017

$99 | $79 for Spertus members, students, and alumni


Like it or not, your personal brand is important. It matters when you seek a new position, promotion, or any kind of new pursuit. During this three-part master class with strategist Susan Caplan, you will learn to confidently tell your story, polish your professional brand, and discover techniques and resources for effectively building a network to help meet your professional goals.

Susan Caplan is a skilled business communication and marketing strategist and an Adjunct Instructor at Columbia College School of Business and Entrepreneurship. She works with schools, businesses, students, and organizations to help them gain a competitive edge in the marketplace.


The Spertus Approach — Spertus Institute cultivates an atmosphere of lively discourse. We often hear from students and participants that their Spertus experiences are inspiring and transformative. That is by design and it results in meaningful opportunities for personal and professional growth.

The Center for Jewish Leadership

This is one in a series of workshops and master classes designed to enhance the knowledge, effectiveness, creativity, and strategic agility of current and future leaders, advancing the missions of the organizations they serve. Although designed for those working with Jewish agencies and organizations, the content is beneficial to anyone seeking to learn best practices, including those working in the nonprofit, for profit, and social sectors. Learn more>







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