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Writing for Social Media

Writing for Social Media

Thursday, September 4, 2014 6:00 pm to 8:30 pm

Rooted in the belief that great Jewish communities need great leaders, Spertus Institute for Jewish Learning and Leadership launches the Center for Jewish Leadership, a programmatic center dedicated to the leadership development of Jewish communal professionals and volunteers.

This was one in a series of workshops and master classes designed to enhance the knowledge, effectiveness, creativity, and strategic agility of current and future leaders, advancing the missions of the organizations they serve. Although designed for those working with Jewish agencies and organizations, the content will be beneficial to anyone seeking to learn best practices, including those working in the nonprofit, for profit, and social sectors.

Today more than ever, business and creative professionals must acknowledge that they're operating in a new era of marketing, an era in which the audience is in control and readers decide what’s newsworthy. With so many consumers engaging with companies through social media sites like Facebook, Pinterest, and Twitter, it’s become crucial for marketers to create content that audiences can interact with, learn from, and share.

In this four-part master class, journalist and teacher Brian Zimmerman explored various social media platforms and demonstrates how they fit into a marketing plan for communal organizations. By studying real-world examples and current best practices, students learned expert techniques for creating salient online content, as well as proven methods for designing social media campaigns that communicate your company’s story and get readers talking about it.

Brian Zimmerman serves as the web content editor at Spertus Institute for Jewish Learning and Leadership. His writing appears regularly in JUF News and Tablet Magazine, as well as on a wide range of social media platforms.

The Spertus Approach — Spertus Institute cultivates an atmosphere of lively discourse. We often hear from students and participants that their Spertus experiences are inspiring and transformative. That is by design, and it results in meaningful opportunities for personal and professional growth.

The Center for Jewish Leadership is supported by generous grants from the Crown Family and an anonymous foundation.
We are grateful for their support.

Learn. Lead. Inspire.

The Center for Jewish Leadership

Designed for professionals and volunteers who work for and with
Jewish organizations, the Center
for Jewish Leadership
opportunities to learn new skills,
hone existing talents, and gain
the expertise to foster a vibrant
Jewish future.

Offerings include:

  • Graduate and certificate programs
  • Master classes and workshops
  • Jewish Leaders on Leadership series
  • An annual leadership symposium
  • A community mentoring program
  • Awards for innovation and collaboration